(CAV*I*TY) by definition is an unfilled space within a mass and that’s basically what we're trying to fill as an ever-growing New York brand, which holds key to staying true and fun. Offering not only the plain as day concept but also a deeper evaluation where as CAVITY not only represents the effect or the result of consuming too many sweets but also representing the "SWEET" lifestyle in it self. At the end of the day isn't our reality nothing more then a mere CAVITY? The conclusion or effect of how we choose to live.